data
customer experience
personalization
There has been a distinct shift in consumer shopping behavior over the past two years. Consumers have demonstrated a willingness to shop online for items that have traditionally been purchased in-store, including products like clothing. This shift to ecommerce, however, has been underway for a period that pre-dates the pandemic. Most consumers now have a smartphone, and many of them use online shopping apps regularly. As consumer preference for digital shopping continues to increase, retailers and consumer brands must adapt to consumers’ increasing appetite for personalization, digital engagement, and instant gratification. In this session, we'll shed new light on consumer buying habits and how marketers can use cross-channel strategies to convert sales for the upcoming holiday season.
speakers
Kris Mobayeni,
VP of Marketing, Simon Data
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